The State Library of Kansas Library Development staff is planning an ongoing marketing of the resources on WebJunction Kansas, focusing on both courses and resources.
This project will include planning, financial management, legal issues, professional values, interpersonal skills, reference, technical services and youth services.
Kansas librarians have used WebJunction Kansas very heavily, but it is a deep and complex site. This presentation of WebJunction Kansas resources may foster the discovery of exciting ideas or aid the pursuit of a specialized field.
We are starting this new initiative with resources on marketing. Library marketing is a field that has grown rapidly in the last few years and is exciting to explore as well as critically important when libraries are struggling to achieve recognition and hold resources.
WebJunction Kansas courses that are concerned with marketing or useful marketing skills include:
There are a number of resources on Marketing available on the Marketing page of the Library Management tab. Please post a comment on this article if you find any of these especially useful at your library.
“Smartest Card” Campaign a Hit in North Carolina
Find out how North Carolina is utilizing the ‘Smartest Card’ campaign sponsored by the Public Library Association, a division of the American Library Association.
31 Flavors – Things to Do With Flickr in Libraries
How to use this photo-sharing website to connect and communicate with your patrons
Be prepared to talk about your library (or yourself)
Practice makes perfect when you need to communicate your value to library stakeholders or prospective employers.
Branding and Marketing your Library
Read about the importance of branding and marketing in the library. Topics include identifying stakeholders, understanding the target audience, and developing a marketing plan.
Expanding Your Story, Finding Their Stories
Understand your library’s place in your community–both as a physical space and as an influence in people’s lives.
Getting Ready to Market the Library to Culturally Diverse Communities
A step-by-step recipe for reaching out to immigrant communities and others.
Harris County Public Library System Brand Manual
In recognition that a brand is an important asset, Harris County Public Library created a brand manual. The goal is to present a unified and consistent image to the public, so they are able to recognize Harris County as a library system.
If You Build It Will They Come? Marketing Strategies to Insure Success
Using KnowItNow.org as an example for launch and building awareness, use of virtual reference service
Innovative Marketing Strategies
AskColorado as case study of marketing virtual reference service
M&M: Maximum Marketing/Minimum Investment
Archive and associated resources for February 9, 2010, session with Janie Rutherford and Cindi Hickey as part of the Technology Essentials 2010, online conference.
Market Your Library
Think you can’t get the word out about your library’s programs on a shoestring budget? These marketing resources will change your mind.
Marketing for Dummies
This article originally appeared in the Rural Libraries Journal in 2003, and briefly touches on image and branding your library to reflect the needs of your community.
Marketing Guidelines Template
Developed for virtual reference services, this downloadable PDF file contains a set of marketing guidelines that is easily adaptable for marketing any library service.
Marketing Resources for Libraries
A collection of resources created by Janie Rutherford and Cindi Hickey, presented as part of their session, M&M: Maximum Marketing/Minimum Investment, at WebJunction’s online conference, Technology Essentials, 2010.
Marketing the Small Library
A marketing guide for librarians in small public libraries.
Participant Marketing Ideas: M&M: Maximum Marketing/Minimum Investment
A rich collection of marketing ideas collected in chat from February 9, 2010, session with Janie Rutherford and Cindi Hickey as part of the Technology Essentials 2010, online conference.
Puskarich Public Library: Perfect Partnerships (January 2004)
A library in rural southeastern Ohio has developed a broad range of relationships that forms a web of mutual support and good will.
SC Toolkit Chapter 8, Update the Community
Publicize and promote your library and its services with a newsletter. This tool will teach you how to maintain a high profile in your community.
Telling Your Story
Once your library’s story has been crafted, it is time to start telling it.
The Role of Marketing in Revitalizing Library Services in Rural Communities
The author looks at the importance that marketing can play for rural libraries. The article outlines the six clear steps that any library can take towards implementing an effective marketing plan.
The Smartest Card
Information about the ALA’s “Smartest Card” advocacy campaign.
The Storied Library
Your library’s most valuable asset might be its stories. Are you making the most of them?
The Storied Library: Filling In the Story
An expansion, with resources, of the “Storied Library” concept.
Twitter and the Missouri River Regional Library
The MRRL is experimenting with an easy-to-use social networking tool to stay in touch with its community.
WebJunction Kansas: Merchandising and Marketing
The effective marketing of library services has become a top priority for many excellent libraries. Collection merchandising has been an exciting and fast-growing part of this field. Kansas librarians explored these topics & contributed their ideas. approved
WebJunction Pathfinder: Creating Audio and Podcasts for Your Library
Start here for information on creating audio for your library website and podcasts for your library.
What Libraries Can Learn from Bookstores
Chris Rippel of the Central Kansas Library System offers a thoughtful, sometimes provocative comparison of libraries and their retail cousins. In the spotlight are sounds, layout, staffing costs, and even smells.
What’s Your Story?
In the second installment of his series, Walt talks to small libraries about story and brand, and figuring out what’s special about the stories they have.
What’s Marketing Got to Do with It?
Marketing trends present librarians with promising opportunities.
Your Community’s Stories
Tips on how to publish your library’s story.