The State Library posted some of the Learning 2 Action Marketing and Merchandising projects in the September issue of SLK News. There were several projects posted after the deadline that are certainly worth some mention.
Mary Ehret Holler at Protection Township started a Book of the Day display in the library and put a Talking Books display at the local Health Fair. That may have been the only one of the displays to go out into the community.
Mary also distributed some of her program publicity through the stacks. One of her displays included a red ball, but she gave that to a child who was very unhappy that there was a ball in the stacks that he couldn’t have.
Gloria Mueller of Pratt Community College was one of several academic participants in the program. Pratt Community College has a Children’s Literature class that requires each student to do an Author Study. Gloria did a special display on Beatrix Potter, after the famous author/illustrator had caught her interest. Although it was entirely appropriate to the community college environment, it would have fascinated public library users as well.
Cara Vanderree, at the Ashland Public Library, has been cleverly marketing her collection in partnership with her library programs. The Library Tea allowed a display of a number of books, as well as a gorgous collection of tea china. An upcoming program on the Dust Bowl has encouraged another display of books on that event.
Accelerated Reader is being prominently marketed, with Larry the Lizard hugging a different children’s book every day. He does a great job of getting them circulated.
Ashland has a new Gentle Fiction area. Wonderful stories that have been buried in the stacks for too long are being enjoyed again.
All of the projects posted by the Learning 2 Action participants are available on the Marketing and Merchandising page of the Continuing Education tab in WebJunction Kansas. If you decide to steal one of these creative ideas, I’m sure the librarian would be delighted to hear about it.