The State Library staff just developed one of the best marketing tools for you and your library to use. Thriving in Tough Times is a virtual library of information to help Kansans as they weather the economic downturn.
At http://kslibinfo.wetpaint.com your patrons and customers can quickly find the online tools they need to save money, find help, and “thrive in tough times.” Have you checked it out yet?
Over the past several weeks, the State Library staff has used a wiki to launch a site that co-locates resources to assist individuals — whether it’s finding a new job, figuring out how to refinance a home mortgage, where to turn if health insurance has been lost through a job termination, or simply, how to weather current economic conditions. The site is evolving because other agencies or individuals can contribute sites to the wiki as they are discovered. In addition, you can add your own “success stories” demonstrating how you have helped local users.
Inspiration came from a similar site developed by the New Jersey State Library, and now the State Library in Washington also has a site. Putting the resources together and organizing it helps in locating the information, plus you and your patrons can be assured that the sites have already been vetted.
You could “Google” all day and not find some of the sites we have assembled all in one place.
Tags: marketing column