Please mark your calendars for the second program in the online series called “The Library as Community Center.” On WEDNESDAY, MARCH 28 FROM 10:00 – 12:00, Lawrence librarians will present “Going Social to get Local: Engaging Your Community via Social Media”
The Collaborate link to join this program is at:
You may come in after 9:30 if you would like to check your equipment.
The program will be archived, but plan to enjoy the live session if you can.
Members of Lawrence Public Library’s social media team will offer an overview of how they have developed a strong social media presence and engaged their community. As coordinator of the library’s social media efforts, marketing director Susan Brown will offer a broad overview of how the library got started in social media, what their policies and strategies are, and some lessons learned along the way. She’ll also offer some bold answers to frequently asked questions about social media, particularly aimed at those who are just getting started and trying to build a case for the importance of social media.
Jennifer Cook, children’s librarian and leader of the Facebook group, will offer an inside look at just what LPL posts on FB and why. She’ll talk about how she recruits members to the team, identifies their interests, and organizes their efforts. Jennifer will also talk about developing content for Facebook and measuring success. Attendees will be sure to enjoy her Hall of Fame/Hall of Shame FB posts as well as her Extreme Makeover: FB Edition, where she reviews an unsuccessful post and shows how it could be made better.
Rachel Smalter Hall, adult programs librarian and Twitter team leader, will talk about how the library has developed a strong following on Twitter and how it sustains and engages its audience there. Rachel will provide an in-depth look an not just what LPL says on Twitter, but why they say it. Attendees will learn about the power of hashtags, cool tools like Hoostuite, and the ways that LPL tweeters have blurred personal and professional lines to achieve an authentic social voice – #pbrbookclub, anyone?
Finally, the trio will talk about what’s next for the library’s social media endeavors and offer some practical wisdom for you – whether your library is just dipping your toes in the social media waters or is a seasoned social media machine. These librarians have worked hard to make their library’s social media platforms fun, engaging, and interactive – so bring a fun attitude and lots of questions so that this webinar can be that way, too!